Leadership Stories


The supply of ingredients for brewing and the distribution of beer and ciders to consumers in 70 markets worldwide is a logistics challenge.


In 2021, HEINEKEN has set new ambitions to reach net zero across its value chain by 2040 and reduce 30% of its scope 3 absolute emissions by 2030. These new targets include logistics, which contributes to about 11% of the company’s carbon footprint (reference year 2018), of which 90% is approximately from road, and 10% from ocean, barge, rail and warehousing operations.

“Smart Freight Centre helps HEINEKEN to be efficient and sustainable in our logistics operation, which for us is a license to operate in the coming years.”

Maarten Cuijpers
Global Lead Logistics and Sustainability, Heineken


  • Adopted the GLEC Framework following a thorough comparison between the company’s existing methods and the GLEC Framework. A key benefit is that it helped identify areas for improvement: how to set the right boundaries on what is included, make adjustments to the calculation and allocation approach, and fill gaps in internal activity data and external default data.
  • Committed to a science-based target to reduce 30% of scope 3 absolute emissions by 2030 and net zero by 2040. This is done under the Science-Based Targets Initiative that issued guidance on transportation target setting, with Smart Freight Centre’s input.
  • Cascaded management commitment to all teams by including efficiency and sustainability performance KPIs. This includes logistics buyers who have a target of three projects to improve efficiency and sustainability of distribution.


  • HEINEKEN local operating companies collaborate with its carriers to drive down emissions. This includes rolling out fuel management programmes together with carriers to monitor and improve the fuel performance of trucking operations.
  • Other projects that have been implemented include electric truck pilots, shifting from trucks to an electric barge, and training of ‘Smart Transport Managers’ on working with Logistics Service Providers to improve fleet efficiency. Supply Chain Implementation awards are given to local teams with the most interesting and impactful projects to inspire others to follow their lead.


  • Collaborated with other shippers and carriers through green freight programs including SmartWay*, Clean Cargo Working Group*, Green Freight Asia*, the Brazilian Green Logistics Program* and Lean and Green in The Netherlands*.

HEINEKEN is one of the world’s largest brewers. Heineken’s “Brewing a Better World”, embeds sustainability in the business and delivers value for all stakeholders.

Source of reference:
* EPA SmartWay Program
* Clean Cargo Working Group
* Green Freight Asia
* PLVB - the Brazilian Green Logistics Program
* Lean and Green
* Science Based Targets Initiative